IN-STORE SERVICES

 
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1. TRAINING

ASH sees customer service as an integral part in forming good brand relationship with the customer. Led by Dr. Aek, our team is well-versed in both branding and the local language. We provide professional training to front-line retail staff to become experts in brands and products. We coach them on problem solving, objection handling, and building personal relationships to leave great brand impressions with store visitors. 

 
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2. Visual Merchandising

Visual merchandising also means storytelling. Some brands have strict VM guidelines, others rely mostly on our own creativity. Either way, it is a crucial chapter in the consumer journey. Led by Anne and Denise, our Visual Merchandising services include retail space conceptualisation, in-store display design, product assortments, POSM and furniture design and production, and investment management.

 

3. Retail auditing

Store operations is a people business. Competition for retail space is fierce. We know the importance of information accuracy and hands-on management, which is not easy when you need to optimise sales in 700+ stores. Our team led by Duck, Gluay, Gai and Denise provides Retail Auditing services to our Brand Managers to help gather information on VM compliance and shelf market share.